Fisheries Sector Looks Beyond Production: Fish Value Addition Enterprises and Mobile Marketing Set to Transform High-Value India’s Blue Economy

India's fisheries sector is transitioning from a production-focused activity into a value-oriented, technology-driven blue economy pillar. Key interventions include value addition, cold-chain development, mobile fish marketing, and precision aquaculture supported by public investments of Rs. 39,272 crore since 2015 via schemes like the Blue Revolution, FIDF, PMMSY, PM-MKSSY, and Kisan Credit Card. These initiatives aim to reduce post-harvest losses, enhance export competitiveness, empower women through micro-enterprises, and integrate small producers via Fisheries Farmer Producer Organizations (FFPOs) and the Open Network for Digital Commerce (ONDC).