Union MoS Shri Prataprao Jadhav Launches Tobacco-Free Youth Campaign 4.0, Calls Upon Youth to Lead Nationwide Movement Against Tobacco and Addiction

Union Minister of State for Health and Family Welfare Shri Prataprao Jadhav launched the 60-day fourth edition of the Tobacco-Free Youth Campaign (TFYC 4.0). The campaign aims to prevent tobacco initiation among youth, encourage cessation, strengthen enforcement of tobacco laws, and promote tobacco-free environments. Building upon previous editions that declared over 5.8 lakh educational institutions and 73,000 villages tobacco-free, TFYC 4.0 places special emphasis on higher educational institutions like universities and colleges. Operating through a six-pronged strategy and a whole-of-government approach, the initiative targets public awareness, enforcement of the Cigarettes and Other Tobacco Products Act (COTPA) 2003 and the Prohibition of Electronic Cigarettes Act (PECA) 2019, and youth-led mobilization toward building a healthy and developed India.