GeM Promotes ‘The AABHAR Collection’ to Showcase India’s Cultural Heritage and Support Local Artisans

The Government e-Marketplace (GeM) is promoting 'The AABHAR Collection', a digital storefront highlighting curated gift items, hampers, and products tied to the One District, One Product (ODOP) initiative and Geographical Indication (GI) tags. Launched in July 2024, the collection features 294 product catalogue listings from 10 State and Central Handloom and Handicraft Emporiums, with seven additional organisations undergoing onboarding. The initiative aims to provide market linkage for local artisans, weavers, rural entrepreneurs, and women-led enterprises by integrating them into the public procurement system, enabling government buyers to source indigenous items for official ceremonies, conferences, and events.