Catch the Rain

The PIB backgrounder outlines national water conservation initiatives, notably the 'Catch the Rain' campaign and the 'Jal Sanchay Jan Bhagidari' (JSJB) framework. The Jal Shakti Abhiyan: Catch the Rain (JSA: CTR) campaign was launched on World Water Day in 2021 with the theme 'Catch the Rain, Where It Falls, When It Falls,' building upon the 2019 Jal Shakti Abhiyan. It emphasizes rainwater harvesting, groundwater recharge, traditional water body restoration, and afforestation. Subsequent initiatives include JSJB 1.0 (2024–2025), JSJB 2.0 (2025) focusing on over-exploited districts, and the 2026 integration into JSJB: CTR. These programs utilize a whole-of-society approach anchored on community participation, CSR, and cost-effectiveness (the 3Cs), leveraging convergence across multiple central and state schemes and district-level Jal Shakti Kendras.