CCPA Intensifies Action Against Misleading Advertisements and Non-Compliant Sale of Walkie-Talkies

The Central Consumer Protection Authority (CCPA) has imposed a penalty of ₹1 lakh on M/s Hogar Technologies and Innovations LLP for misleading advertisements and product listings of walkie-talkies that omitted crucial regulatory information such as operating frequencies and licensing requirements. Acting under the Consumer Protection Act, 2019, the CCPA noted that website promotions without a direct shopping cart facility still fall under consumer protection laws, and possessing dealer licenses does not exempt advertisers from pre-purchase disclosures. The CCPA has previously identified over 16,970 non-compliant listings across e-commerce platforms, issued notices to 13 entities, and passed final orders against 12 entities with cumulative penalties totaling ₹58 lakh.