BHARAT TULIP Expands Market Access for Traditional Artisans Through Digital Platforms

The Ministry of Social Justice and Empowerment, through the National Backward Classes Finance and Development Corporation (NBCFDC), is implementing the BHARAT TULIP (Traditional Artisans’ Upliftment Livelihood Programme) launched on November 5, 2024. The initiative aims to strengthen the livelihoods of traditional artisans by expanding market access, improving product visibility, and connecting them with customers in India and abroad through digital platforms, e-commerce channels, and trade exhibitions. The programme brands traditional products under 'BHARAT TULIP' to enhance online sales, recognition, and sustainable livelihoods while supporting skill development, quality assurance, and logistics. It showcases items such as home décor, handcrafted jewellery, handwoven textiles, and traditional leather products.