From Waste Picker to Entrepreneur

This press release highlights the socio-economic empowerment of an individual from a disadvantaged community through the Swachhta Udyami Yojana (SUY). Ms. Mekala Nancharamma, a waste picker from the Scheduled Tribe community in Guntur, received financial assistance and support for mechanisation—specifically an Open Nallah Cleaner—via the scheme through Navajeevan Organisation. The intervention provided a total project cost involving a loan and a capital subsidy, enabling her to transition from traditional waste picking to an organised, sustainable livelihood. Her monthly income increased, leading to better financial security, improved support for her children's education, and enhanced social dignity.