‘Seva Hi Sanskriti’ Initiative Takes the Message of Cleanliness, Cultural Awareness and Public Participation Across the Country; Over 2 Lakh People Participate

The Ministry of Culture organized the 'Seva Hi Sanskriti' initiative from September 17 to 24, 2026, as part of the 'Seva Sankalp Abhiyan 2026'. The campaign aimed to promote cleanliness, cultural awareness, and public participation in nation-building through over 270 activities across India. Key themes included 'Heritage and Development' and 'A New Story of Cleanliness'. Activities such as street plays, rangoli-making, collective singing of ‘Vande Mataram’, and cleanliness drives were held at public spaces, heritage sites, and government offices. The initiative, which engaged over 2 lakh participants, was supported by institutions including the Sangeet Natak Akademi, Lalit Kala Akademi, National School of Drama, and the seven Zonal Cultural Centres, aiming to foster social responsibility, particularly among the youth.