World Tourism Day 2026

World Tourism Day 2026 is observed under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism.” In India, tourism contributes 5.22% to GDP and supports 8.46 crore jobs as of 2023-24. Domestic tourist visits reached 428.55 crore and foreign tourist visits rose to 2.53 crore in 2025, with foreign exchange earnings reaching ₹2,76,831 crore. India's digital tourism ecosystem is reinforced through the e-Visa facility (available to 172 countries), the revamped Incredible India Digital Platform, and NIDHI+. Key initiatives unveiled include the National Digital Tourism Stack and Dekho Apna Desh 2.0. The government continues infrastructure-led destination development through schemes such as Swadesh Darshan 2.0, PRASHAD, and SASCI, alongside skill-building efforts including CBSP and Paryatan Mitra/Paryatan Didi.