Swachh Sagar Surakshit Sagar Has Evolved into a Whole-of-Government, Whole-of-Society Movement for Clean Coasts and Safe Seas: Dr. Jitendra Singh

Union Minister Dr. Jitendra Singh led a coastal clean-up drive at Juhu Beach, Mumbai, on the eve of International Coastal Cleanup Day, highlighting India's unexplored ocean wealth and the Deep Ocean Mission as a torchbearer of the Blue Economy. The 'Swachh Sagar Surakshit Sagar' campaign, which began in 2022 during India's 75th year of Independence, has expanded from a 75-day inter-ministerial initiative into an annual nationwide movement conducted from September 12 to 19. The campaign mobilizes central agencies, state governments, coastal states and union territories, students, NGOs, volunteers, and public figures to tackle marine litter, reduce plastic pollution, and promote ocean conservation through initiatives like the Sagar Prahari platform.