Ayurveda at the Crossroads of Tradition, Evidence and Global Health

The Press Information Bureau release discusses the global and domestic expansion of Ayurveda and the broader Ayush sector ahead of the 11th Ayurveda Day on September 23, 2026, themed “Ayurveda for a Healthier Tomorrow”. It notes significant economic growth in the Ayush market from USD 2.85 billion in 2014 to USD 43.4 billion in 2023, and highlights findings from the first All-India Survey on Ayush. The release details recent strategic policy developments, including NITI Aayog's “Strategic Roadmap for Making Ayurveda Global” released in July 2026, the introduction of the Ayush Visa, India's partnership with WHO via the Global Traditional Medicine Centre in Jamnagar, and the inclusion of traditional medicine modules in ICD-11.