TRAI releases The Standards of Quality of Service (Duration of Advertisements in Television Channels) (Repealing) Regulations, 2026

The Telecom Regulatory Authority of India (TRAI) has released The Standards of Quality of Service (Duration of Advertisements in Television Channels) (Repealing) Regulations, 2026. This repeals the earlier 2012 regulations, which had prescribed a ceiling of twelve minutes of advertisements in a clock hour for television channels. The repeal follows a notification by the Ministry of Information and Broadcasting on August 21, 2026, which omitted sub-rule (11) of rule 7 of the Cable Television Networks Rules, 1994, thereby removing the advertisement duration cap to enable fair competition, ease of doing business, and adapt to changes in the television broadcasting sector.