National Pledge Against Drug Abuse To Commemorate The 6th Anniversary Of The Nasha Mukt Bharat Abhiyaan

The Ministry of Social Justice and Empowerment is organising a National Mass Pledge Against Drug Abuse to mark the 6th anniversary of the Nasha Mukt Bharat Abhiyaan (NMBA), aiming to mobilise over 10 crore citizens through physical and online participation. High-level coordination meetings were held to strategise line ministry involvement, uniform reporting, and widespread pledge ceremonies across educational institutions, PSUs, and security forces. Launched on 15th August 2020 under the National Action Plan for Drug Demand Reduction (NAPDDR), NMBA has reportedly reached over 34.56 crore citizens, including youth and women, and enlisted more than 1.64 lakh Nasha Mukti Mitras. The campaign also highlights a national helpline (14446), the NMBA portal, and the NMBA 2.0 Mobile Application for locating de-addiction centres.