Bharat Tex Trade Federation and Première Vision SA Sign Strategic MoU to Strengthen India-France Textile and Fashion Collaboration

The Bharat Tex Trade Federation (BTTF) and Première Vision SA signed a strategic Memorandum of Understanding (MoU) at the Premiere Vision exhibition in Paris to establish a multi-year institutional partnership. The MoU aims to strengthen India-France textile and fashion collaboration, facilitating India's transition from volume-driven exports to high-value, design-led, and premium luxury segments. The partnership builds upon a Letter of Intent signed at Bharat Tex 2026. Key areas of collaboration include reciprocal delegation and knowledge sessions, export promotion and market linkages, sustainability initiatives, and an 'Eternal Crafts Collaboration' highlighting Indian and French heritage craftsmanship.