Secretary, Department of Rural Department launches ‘National Campaign on Entrepreneurship - II’ to accelerate rural women entrepreneurship

The Ministry of Rural Development has launched the 'National Campaign on Entrepreneurship - II' under the Deendayal Antyodaya Yojana–National Rural Livelihoods Mission (DAY-NRLM) for a three-month period from 21 August to 21 November 2026. Aligned with World Entrepreneurs Day, the campaign aims to accelerate rural women entrepreneurship across farm and non-farm sectors, support marketing of Self-Help Group (SHG) products, and contribute to the vision of creating 6 crore Lakhpati Didis. Additionally, the first edition of the monthly Rural Enterprise Tech Bulletin, 'Sankalp Shakti', was released. The initiative focuses on enterprise handholding, formalisation, e-commerce integration, producer institution strengthening, and recognising community resource persons as 'Udyam Sakhis'.