INITIATIVES FOR PROMOTION OF AYUSH

The Ministry of AYUSH has launched multiple schemes to boost the production, quality, research, marketing and global acceptance of AYUSH medicines. Key initiatives include the Ayush Oushadhi Gunvatta Evam Uttpadan Samvardhan Yojana (AOGUSY) for quality assurance, GMP compliance and capacity building; the AYURGYAN Scheme for evidence‑based research and higher education; the Pharmacopoeia Commission for Indian Medicine & Homoeopathy (PCIM&H) for pharmacopoeial standards; the International Cooperation Scheme for export promotion and academic chairs abroad; and the Ayush Export Promotion Council (Ayushexcil) for facilitating exports through exhibitions and digital platforms. A three‑tier Pharmacovigilance network and an online portal “Ayush Suraksha” have been set up to monitor adverse drug reactions and misleading advertisements.