KERALA AS GLOBAL HUB FOR AYURVEDA TOURISM

The Ministry of Ayush, in coordination with the Ministry of Tourism, is promoting Ayush‑based medical and wellness tourism through a National Strategy and a dedicated Ayush Visa introduced on 27 July 2023. Two Medical Value Travel Summits have been held (Mumbai, 30 Sept 2024; Chennai, 26 May 2025) to strengthen India’s position in this sector. Kerala hosts several research institutes under CCRH, CCRAS, CCRUM, and CCRS, conducting projects on medicinal plants, Panchakarma, and clinical validation of traditional medicines. Under the National Ayush Mission, Kerala receives recurring and non‑recurring grants for medicines, infrastructure, and human resources. Central sector schemes such as the Conservation, Development and Sustainable Management of Medicinal Plants and Ayurswasthya Yojana have funded research projects and Centres of Excellence in the state.