Ministry of Culture and Ministry of Tourism partner with Netflix to showcase India's cultural heritage and tourism destinations through authentic storytelling

The Ministry of Culture and the Ministry of Tourism, in partnership with Netflix India, launched the ‘As Seen on Netflix’ section on the Incredible India portal. The launch, conducted by Union Minister Shri Gajendra Singh Shekhawat at the National Gallery of Modern Art, New Delhi, aims to showcase real locations, cultural traditions and authentic experiences featured in Netflix’s Indian films and series, thereby promoting India’s cultural heritage and tourism potential. Netflix Co‑Chief Executive Officer Ted Sarandos highlighted the decade‑long collaboration and reaffirmed commitment to further promote India’s diverse stories, linking them to the country’s creative economy and global cultural footprint.