Affordable Nutrition for Every Indian: Jan Aushadhi Nutraceuticals

The Pradhan Mantri Bharatiya Janaushadhi Pariyojana (PMBJP) has introduced a nutraceutical basket to make dietary supplements affordable for Indian families. The Jan Aushadhi portfolio includes protein bars, immunity bars, whey protein powders, women‑specific protein boosts (priced at ₹204.66), diabetes‑care and renal‑care protein powders, and a Poshan malt‑based food range (e.g., ₹160.17 for 500 g). All products are manufactured to prescribed quality standards and are sold through the Jan Aushadhi Kendra network across the country, aiming to provide nutrition without undue financial burden. The initiative targets diverse groups—children, working professionals, senior citizens, women, and patients with specific health conditions—by offering specialised, low‑cost nutrition options.