Prime Minister shares an article on how traditional Indian craftsmanship can drive economic growth

The Prime Minister, Shri Narendra Modi, shared an article authored by Union Minister Smt. Nirmala Sitharaman that emphasizes how traditional Indian craftsmanship can spur economic growth through innovation and global partnerships. Modi highlighted that the ‘One District, One Product’ (ODOP) initiative is enabling local crafts to access markets, create sustainable livelihoods, preserve heritage and enhance India’s global competitiveness.