Department of Posts launches Mascot Design Contest on Innovate India MyGov Platform

The Department of Posts, Ministry of Communications, has launched the India Post Mascot Design Contest on the Innovate India MyGov platform. Open to all Indian citizens, participants must submit an original mascot design, a name, and a brief concept note between 15 July and 15 August 2026. Cash prizes of ₹75,000, ₹50,000 and ₹25,000 are offered for the top three designs, and separate prizes of ₹25,000, ₹15,000 and ₹10,000 for the best names. The winning mascot will serve as the official brand ambassador of India Post, appearing in promotional campaigns, philatelic products, exhibitions, social media and other communications. The contest aims to reflect India Post’s values of trust, reliability, inclusivity, service and digital innovation.